This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
|Statement||Robert East, Malcolm Wright and Marc Vanhuele|
|Contributions||Vanhuele, Marc, Wright, Malcolm, 1963-|
|LC Classifications||HF5415.32 .E274 2013|
|The Physical Object|
|Number of Pages||337|
|ISBN 10||1446211223, 1446211231, 1446263924|
|ISBN 10||9781446211229, 9781446211236, 9781446263921|
|LC Control Number||2012940757|
This book provides a framework for thinking about economic instiutions such as firms. The basic idea is that institutions arise in situations where people write incomplete contracts and where . Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book 4/5. Didactic Consumer Behavior Books. The books listed in this section are readings mostly recommended for students (bachelor or masters levels). They explain extremely well essential . Consumer Behavior helps students understand the internal variables like motivation, personality, perception, learning, and attitude, and external variables like reference groups, family, social class, and, culture, and their influence on consumer decision-making process. It also discusses the consumers' acceptance of innovation, and their purchase and post-purchase behavior.
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