Consumer behaviour
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Consumer behaviour applications in marketing by Robert East

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Published by SAGE in Los Angeles .
Written in English


  • Social aspects,
  • Consumer behavior,
  • Psychological aspects

Book details:

About the Edition

This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.

Edition Notes

StatementRobert East, Malcolm Wright and Marc Vanhuele
ContributionsVanhuele, Marc, Wright, Malcolm, 1963-
LC ClassificationsHF5415.32 .E274 2013
The Physical Object
Pagination337 p.
Number of Pages337
ID Numbers
Open LibraryOL26921440M
ISBN 101446211223, 1446211231, 1446263924
ISBN 109781446211229, 9781446211236, 9781446263921
LC Control Number2012940757

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